The People you want to do Business with are Selfish.

Stop talking about yourself in your marketing material and start focusing on your clients.

Yesterday I received a beautiful newsletter from a woman I know. It had lovely photos, great color, and a professional design.

Worst thing I ever read.

So what was the problem?

It was all about HER and HER BUSINESS and not a word about what she can do for ME. Even the email teaser message had an “I” in it. In fact, no exaggeration, there were 23 “I” “me” or “my” words sprinkled throughout. That is just a desecration of Sales Writing 101.

Remember, your readers want to know how your expertise and products will benefit THEM.

The people you want to do business with are selfish. Play to their needs and you will see your business grow.

Bottom line, nobody cares about you! It’s all about what you can do for them.

Got it?