A Pair of Lacy, Black Thong Panties Launched My Business.

Not mine. But still.

Here’s the story.

I took on a writing project for a law firm—they wanted to revamp the “About Me” bios for 40+ lawyers. Their current ones? Snooze city. The kind of dry, credential-heavy bios that sound like they were copy-pasted from a dusty LinkedIn profile.

They had all the right degrees and memberships. But personality? Zero.

So they asked me to zhuzh things up a bit.

Enter: the panties.

I was interviewing one of the attorneys to find her angle—her spark, her why. That’s when she told me about the exact moment she knew she was meant to practice family law.

At the time, she was buried in tax law at a big corporate firm. But every so often, she’d get tossed a divorce case, because no one else wanted to deal with the drama.

One day, she opened a client’s file... and inside it? A pair of black lace thong panties. Not the client’s. Yikes.

That moment was the catalyst. She knew she didn’t want to shuffle numbers anymore—she wanted to help real people, in real-life moments of crisis.

That conversation changed both of us.

She pivoted her career.

And I realized this is what I love doing: helping entrepreneurial women uncover their origin stories—the juicy, powerful, unexpected stuff that sets them apart in a sea of sameness.

You probably already know your "why." But have you told people?

That little backstory—the moment everything clicked—is often what draws people in, builds trust, and makes your audience say, “Yes. Her. I want to work with her.”

Sit with this question: Why do you do what you do?

When we write, we have to show up as ourselves. Otherwise, we’ll blend right in with everyone else screaming for attention online.

You’ve got to grab your reader by the eyeballs (gently) and pull them in—sell them without them even realizing you’re selling.

Kinda like I’m doing right now.

Get it?