Show Your Client How Working With You Will Improve Their Lives. Here’s How:
When entrepreneurs write, we often focus on ourselves instead of on our customers & prospects.
We forget to tell our audience what benefits they get by buying from us.
Our websites, our newsletters, even our social posts are filled with content like this.
You launched your business because you believe in your product or service. It does something to improve your customer's lives: makes them look or smell pretty, avoids a legal jam, teaches them a power squat, shows them how to find mental strength & clarity...
SHOW THEM HOW THEIR LIVES WILL BE BETTER BY BUYING FROM YOU!
Look at the differences in the statements below. The (b) statements move the emphasis from the writer to the customer.
(a) I am a certified nutrition coach & I have published many articles in industry publications that talk about my tried & true method for weight loss. I lost 50 lbs. & kept it off, and I can teach you how to do so with my signature system.
(b) You will look & feel better by losing your excess weight, and applying weight loss tools to keep it off. I know, because I've done it myself. You can learn from my 50-lb weight loss journey, which I've developed into a signature system that will work for you.
(a) I’ve been an interior designer for 25 years & know my stuff. I know what colors are popular; I know what trends will last; and I have many industry contacts & I can get you great prices.
(b) Your home will be transformed with the latest looks, but with staying power so you will still find it new and fresh in 10 years. You will get the best value for your money by using the contacts I’ve made over the last 25 years.
(a) My sun hat is a game changer. I created it because I was tired of baseball caps messing my hair, but yet I wanted to be protected from damaging rays. I know you will love this hat, which blocks 95% of UV rays.
(b) Your blow out will remain salon fresh while your skin is protected from 95% of UV rays when you sport this adorable new sun hat.
The above statements say the same thing, but all the (b) statements show how to solve the customer's problems without focusing too much on the writer.
What problem do you solve for your customer?