Should I Post My Lunch On My Social Media?

Well, that depends. If you are a food blogger, then yeah. The rest of us, not so much.

Following are some really broad approaches I use on three favorite social platforms.

What you post on your LinkedIn feed might be more serious in nature. An update on your position at work? Write about it. An interesting article to share that would be of interest to your clients? Make sure you share it with your interpretation (that’s a very important part that most people skip.)

Posts and carousels and reels on Instagram can run the gamut. They can be informative or entertaining. Right now, reels get the most interaction. Pro tip: before you post anything on Instagram, take a few minutes to engage with a few other accounts before and after you post. Right now, Instagram is rolling out a scheduling tool for reels, but I am not a fan, as it limits your ability to do this important task. A better solution would be to create your reel and save it as a draft until you have the time to engage for a bit before and after you post. I like to use Instagram as a hybrid between my LinkedIn and my Facebook. I’ll post mostly business stuff, but I make those business posts fun and engaging like my “Fun with Words” series. I’ll sprinkle in a healthy helping of dogs, food, family and other human interest content.

Even though the word on the street is that Facebook’s realm is over, it most definitely is not. Facebook continues to grow worldwide. Facebook has made it harder to get our content seen—they want us to pay to boost our posts or take out ads. Posts on our personal pages always do better than what we post on our business page. There is nothing wrong with posting something of interest to your business page and then sharing it to your personal page. But don’t do this too much, because it’s not what your Aunt Betty in Greenwich or your first crush from sleepaway camp is there for.

In general, follow these rules for whichever site you decide to post on:

➡️ If you don’t have anything to say, then wait until you do. You don’t need to post every day or create multiple stories. Quality over quantity.

➡️ Creating content should not be stressful—don’t feel pressured to post just to be out there. Wait until you have content to share that is useful to your followers.

➡️ Write a little blurb about what your photo or reel or carousel is about. Be sure to use words that speak directly to your readers.

Take pressure off yourself—don’t post just for the sake of posting! Don’t lose the “social” in social media—it should not only be a business-building tool but a fun, positive experience.

Reach out if you are stuck for ideas, and be sure to follow me on all of my social sites.