Overwhelmed by Creating Social Media and Blog Posts? Read THIS!

It can be overwhelming to think about all the blogs and social media posts that you need to write so that people can find you.
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You can spend your entire day here while your “actual” work falls to the wayside.

Once your customers do find you, they need to become convinced that you are the bee’s knees when it comes to your skills and expertise in your field.

A good post will support your branding, clarify your sales message, tell your story, and help your business grow.

Use your authentic voice to drill down the nonessentials until that message is clear, convincing, compelling, and actionable.

• Cut out all the jargon and speak in a conversational tone.

• Tell the stories that make you an authority in your field.

• Tell the stories that position you as a leader. For example: - Do research and learn about your industry trends - Find articles from similar businesses that you can share with your own interpretation, whether you agree or disagree with the position they take - Think like your customer to ascertain what they want to read about.

This message--your story--will compel your customers and prospects to want to do business with you.

But be aware: there is a fine line between positioning yourself as the authority in your field and coming across as boastful.

Read your words out loud and picture your customer hearing them. How do they make you feel?

Regular communication is critical, but this needs to be done in a manner that educates and informs.

It needs to identify your customer’s pain points, and show how your expertise connects the two.

If this sounds like something you know you should do, but you don't know where to start, reach out for a consultation call and we will create a program for you.